January 2, 2025
As we enter 2025, corporate training is no longer just about imparting knowledge. Companies want to create transformative learning experiences. Sticking to the old methods is impossible because the workforce is now global. Likewise, visual learning has taken the lead. These two factors combined are the key to successful learning and development programs.
In this blog, we explore the best corporate training videos that exemplify this shift, showcasing creativity, effectiveness, and the future of learning in action.
Corporate training videos are video content that educates employees on their jobs, company policies, and industry best practices. These instructional videos aim to improve employee knowledge, skills, and performance and, ultimately, the organization.
The main purpose of corporate training videos is to deliver consistent training that supports employees and aligns with business objectives. Different types of video learning materials are suitable for different stages of employment, and each organization makes training videos suitable for its company.
2024 was a year when organizations mixed recorded live content, animated videos, and screencast content to create wholesome learning paths for their employees. Video learning is one of the oldest forms of ensuring support for employees as well.
Here are the 10 types of video formats you can pick from:
When employees need to grasp complex concepts, explainer videos simplify the process. By combining visuals and narration, these educational videos break down topics like cybersecurity risks or company benefits into digestible pieces, making even the most daunting information accessible and engaging.
Animated explainers are what-is or how-to videos that can quickly deliver your message.
You could create a single video or an entire series of animated videos on topics that are crucial for your team. Animated videos have the main benefits of simplifying topics, engaging visuals, and fun learning experiences.
Animated explainers are suitable for introducing policies, processes, or concepts to employees.
Interactive training courses go beyond passive consumption. They aim to prompt employees to actively engage through quizzes, branching scenarios, and decision-making tasks. Interactive training videos turn traditional learning into an immersive experience. As a result, employees think critically and apply knowledge in a controlled environment.
Moreover, interactive videos mimic real-world challenges, ensuring employees are prepared for on-the-job scenarios. However, not all topics, especially theoretical ones, lend themselves to interactivity.
If you want to ensure employees understand legal requirements, workplace regulations, and company policies, compliance training videos are a great option. These help you maintain ethical standards and minimize organizational risks, and creative approaches transform an often-dry subject into an engaging learning opportunity.
It is good to keep in mind that these videos often require frequent updates to stay aligned with changing laws and regulations.
Sometimes, employees need to see real people in real scenarios. Live-action videos provide a sense of relatability and authenticity. For instance, a video demonstrating workplace safety protocols in a warehouse can instantly resonate with employees who work in similar environments.
This connection builds trust and reinforces the practical application of the training.
This might not be everyone's cup of tea, though, because they are expensive to produce, especially with professional actors or locations.
In the era of short attention spans, micro-videos are a game changer. These bite-sized videos target specific learning points, like demonstrating how to reset a password or access an HR portal.
Micro videos, like the one Creative Frontiers made for Lebara’s portal, are easy to digest, quick to produce, and quite effective for addressing immediate employee needs. They usually last one or two minutes and can be used across the organization to standardize processes.
Likewise, micro video clips enhance retention because they focus on one concept at a time.
However, they might not be the right fit if you are looking for something nuanced which requires detailed training.
It has become imperative to ensure that your employees are culturally informed. Each company maintains its specific set of traditions, communication styles, and workplace norms. Cultural videos promote inclusivity, improve cross-cultural communication, and create a harmonious work environment across organizations.
They are particularly beneficial for multinational teams or employees engaging in cross-border collaborations. Cultural training also intersects crucial courses like workplace harassment prevention training and DEIJ (Diversity, Equity, Inclusion, and Justice) training videos.
It is important to treat these videos delicately since a poorly designed video may unintentionally perpetuate cultural stereotypes. Similarly, these topics require updates as we learn new concepts and the culture develops.
This video format introduces the organization’s culture, mission, and expectations. It makes new hires feel welcomed and sets the stage for long-term engagement by blending essential information with a warm, human touch.
Onboarding videos make new employees feel valued and connected to the company’s vision from day one.
Static onboarding videos may miss addressing individual employee concerns or questions.
You can replicate real-world environments to teach hands-on skills with simulation training videos. Perfect for high-stakes industries like healthcare, aviation, and manufacturing, these videos allow employees to learn by doing without the risks associated with live scenarios.
These videos engage learners through realistic scenarios, making the training memorable. However, they may not be scalable for smaller organizations with limited resources.
It is crucial to keep adding leadership skills to your employees' profiles.
Leadership videos focus on cultivating the essential qualities of effective leaders, such as decision-making, communication, and emotional intelligence. These videos develop the next generation of leaders who can drive organizational success.
The impact may not be immediately measurable, but leadership development videos play a positive role in ensuring that all hands are on deck. It is good to keep in mind that you might still need live training or support as a supplement.
Want to avoid disruptions? Product videos are the answer.
They equip employees with in-depth knowledge about products, including features, benefits, and usage. These videos are invaluable for customer-facing teams, ensuring they can confidently address inquiries and promote products effectively.
You have to be careful with these types of videos because overloading employees with excessive details can reduce retention.
Training is key to employee growth, productivity, and competitiveness. As companies shift towards global inclusivity, remote work, and hiring employees from different cultures, a strong training culture is essential.
But why is building a training culture the game-changer your organization needs? Check out the benefits that make it indispensable.
Whether you are a startup or a large organization, investing in employee training videos will create a seamless work environment.
1. How to log in to my account by Lebara
This micro-video is part of the series Creative Frontiers made for the Lebara platform. It guides users through the log-in process.
What makes this so great?
The animation is simple and highlights the message of the video.
Screencast is also animated to make the video accessible.
The graphic elements are quirky and engaging.
2. Diversity by Google
A live-action video promoting inclusivity and an excellent welcome video for new employees.
This video is a perfect example of how brands use this format to symbolize their culture to people around the world.
What makes this so great?
Engaging, warm, inclusive.
Highlights actions taken by Google to create an inclusive culture.
It ends with CTAs.
3. Golden Rules of Safety by Gasunie
An animated training video showcasing safety protocols with engaging storytelling.
What makes this so great?
Uses animation to explain complex safety protocols.
Engaging and relatable storytelling that holds the viewer's attention.
Ends with a call to action to prioritize safety in the workplace.
4. Hand Hygiene by Norton Healthcare
An evergreen message for healthcare workers to keep their hands clean to prevent disease from spreading.
What makes this so great?
It is a simple and effective animation that can be used across the board.
It has a universal message, making it useful for healthcare providers everywhere.
5. What is Hubspot by Hubspot
A vibrant animated explainer video to introduce the platform to employees and customers.
What makes this so great?
Explain the platform through storytelling.
Retains brand colors for consistent marketing.
Engaging visual elements and seamless transitions.
6. Workplace Bullying by ReachOut
An animated video addressing workplace harassment with actionable outcomes.
What makes this so great?
Tackles a sensitive topic with clarity and compassion, ensuring employees feel supported.
Engaging animation makes the content more relatable and easier to understand.
Reinforces the importance of respect and inclusivity in the workplace.
7. Introduction to the Future of Mobility by Deloitte
A 2D motions graphic screencast video that brings attention to urban congestion.
What makes this so great?
Clear messaging through vibrant animation.
Use of upbeat music to inspire people.
8. How To Hand Toss Pizza Dough by Pagliacci Pizza
A live training video that focuses on training the audience about one specific objective.
What makes this so great?
The production quality is brilliant.
Each gesture is clear, which is crucial for a practical skill.
The host uses concise language to demonstrate each action.
9. Team Playbook by Atlassian
A good mixture of human training and animation will maintain a company playbook for everyone using Atlassian.
What makes this so great?
It is a simple training video that delivers an independent process and can be used within a series.
The host is very clear about the topic.
The simple animation adds to the message instead of taking attention away.
10. What is Urban Metabolism by the UN Environment Programme
An animated explainer video that describes urban metabolism and how this concept can be used by local organizations to reduce environmental impact.
What makes this so great?
The concept is explained by engaging animation.
Light but upbeat music in the background.
Compelling action calls towards the end of the video.
11. Effective Sales Call Preparation by Synthesia
This video provides an informational guide for employees to ensure that they are prepared to take sales calls. It shares important pointers with the audience.
What makes this so great?
This video utilizes an AI template to create an informative video.
Like many successful training videos, it is concise and communicates the message with simple terminology.
The hint of music makes the message more compelling.
12. How to Give Constructive Feedback by Xenium HR
This one is a stellar example of role-play training videos and can be used to train people internally as well as share with a broader range of audiences who are interested in the topic.
A simple setting with good use of the camera direction to create the role-play setting.
Focus on clear communication of the message.
13. Smart Business Deliveries by Amazon Business
A comprehensive explainer video, which is part of the Amazon Business series, educates users about different aspects of utilizing the platform's features.What makes this so great?
It is brief, yet it explains the topic well enough to its audience.
A thorough and step-by-step guide for users.
Good pacing during the video makes it easy to follow.
14. What Is Instant Ink by HP
This video explains Instant Ink and provides a breakdown of subscription plans.
What makes this so great?
The animation used highlights the texture of Instant Ink.
It does not overwhelm users but subtly utilizes design elements.
Explains each step of the process, from product description to the subscription models.
15. Admins, members & guests by Notion
This is a screencast explainer that is equally useful for Notion employees and users.
What makes this so great?
It simplifies the process of navigating across the platform.
Can be used as a stand-alone video or part of a series.
The smooth transition with an easy-to-follow narrative guide.
16. The Right Words at the Right Time by Atana
For anyone who is working in a customer success team, this video is a crucial pretext for Atlanta's training program. It is useful in deescalating situations with angry and upset customers.
What makes this so great?
It highlights the pain points faced by customer-fronting teams.
A combination of possible situations with the host's narration makes it engaging and effective.
The video prompts the audience to continue their training.
17. Service and Hospitality by Chick-fil-A
A training video that trains employees about Chik-fil-A's hospitality culture by using nostalgia.
What makes this so great?
Using real-life images to evoke emotional connection.
Informs current and future employees about the historical significance of hospitality.
18. Approaching Others by BNSF Railway
This video from BNSF aims to guide employees towards personal responsibility to avoid accidents.
What makes this so great?
A very interesting hook, to begin with.
It utilizes graphic design elements to highlight the message.
19. Metro Email Service by The Ernst & Young (EY)
With a humorous spin, this message highlights the possible pitfalls of using unfamiliar apps to share sensitive information.
What makes this so great?
The acting is fun to watch combined with a funny script.
The message is clear and trains employees about device management.
20. Safety Attitudes at Work by Sentis
An animated video to help employees understand the importance of behaving responsibly to avoid mishaps.
What makes this so great?
It utilizes good storytelling and follows characters to highlight their actions.
The animation is simple, but the pacing of the video still makes it impactful.
21. How to communicate inside the company by Grafton
This video is for ethical training around the Speak Up policy at Grafton to train employees about the cultural value of transparency.
What makes this so great?
The animation brings to light different types of fraud attempts.
Good storytelling with a compelling message to take action against corruption.
22. New Employees Orientation by Dunkin' Donuts
The Dunkin' Donuts orientation video serves as a welcoming message to train each new hire. This is a short and sweet video that conveys the core values of the brand.
What makes this so great?
Shot inside Dunkin' Donuts to capture the essence of the workplace.
It shines a light on each value that the organization wants its team to maintain.
23. Cheeseburger Training at McDonald's
This is a good training video about the process of making a standard cheeseburger at McDonald's.
What makes this so great?
It is simple, with upbeat music and clear instructions.
This video can be used each time a new employee starts working at McDonald's.
24. Promoting Mental Health in the Workplace by Vynod
This video serves as an educational message for managers to help them create a sustainable and emotionally healthy workplace.
What makes this so great?
It utilizes animation to send out an evergreen message.
Can be used across the organization to train managers.
25. Community-Based Monitoring by Interlaken Group
This video informs the employees about the community-based approach that Interlaken Group maintains towards supply chain management.
What makes this so great?
Animated characters to highlight the targeted groups.
A great example of smooth transitions.
Good narration and clear storytelling.
Creating Corporate Training Videos
When it comes to drafting corporate training videos, keep in mind the following:
Also, remember who the video is for:
Why should companies have their own training videos?
Several platforms offer online training videos. Coursera, MasterClass, Udemy, Skillshare, and EdX all offer learning materials that enhance learning and development. With internationally recognized professional certificates, they motivate employees to keep learning. However, despite their effectiveness, they support personal growth but do not promote organizational growth.
Each organization has its own workplace culture, specific products, onboarding processes, and tailored pipelines that require a branded corporate training program. Investing in corporate training videos is no longer optional but rather a strategic necessity.
Here’s why companies should create their own tailored training videos:
Customized Learning Experiences
Generic training content often fails to address the needs and nuances of an organization.
Corporate training videos, crafted in-house or through a trusted video production company, enable businesses to align training with their unique goals, company culture, and industry requirements. This personalization enhances relevance and impact.
Consistency Across Teams
As businesses scale or operate across regions, delivering uniform training becomes a challenge. Training videos ensure every employee receives the same high-quality learning experience, fostering cohesion and understanding across diverse teams.
Training Videos are Scalable and Reduce Costs
Chad Lakin suggests that training videos are "great for scaling" because they can be shared with a single click and can reduce the recurring cost of training.
The initial production may require investment, but the long-term savings are significant.
Engagement Through Interactive Content
Engaging training videos captivate employees by incorporating interactive elements, storytelling, and real-life examples. When done effectively, they improve knowledge retention and inspire employees to apply their learning to the workplace.
Flexibility for a Modern Workforce
With remote work and flexible schedules becoming the norm, employees benefit from visual education materials they can access anywhere, anytime. However, if organizations are to scale globally, the training process must be adaptable to modern requirements.
Enhancing Brand Identity
Creating your own corporate training videos reinforces your brand’s identity. Whether onboarding new hires or rolling out a diversity training program, your videos can reflect the values, mission, and tone that define your organization, leaving a lasting impression.
Meeting Compliance and Ethical Standards
From workplace harassment training to workplace safety, businesses must comply with legal and ethical obligations. Tailored training videos ensure these requirements are met while aligning with company-specific practices.
The ability to provide high-quality, effective training videos gives companies a competitive edge. Training employees is no longer just about training them but also about helping them adjust to the company's structure.
Corporate training videos are a helpful resource for transforming employee learning experiences. Whether it’s through animated videos, live-action videos, or screencast videos, a well-produced video can simplify complex topics, improve employee engagement, and enhance retention.
Video creation is now common. With reels and shorts becoming the most common video styles, many companies are using online software and artificial intelligence to create their own.
But if you want to create an organizational knowledge center, partner with Creative Frontiers to ideate, simplify company jargon, and create videos that resonate with your audience.