Nonprofit marketing: Strategies, tactics, and tools to boost awareness and drive donations
For many organizations, effective marketing is the key to shining a light on their mission and ultimately inspiring more supporters to get involved. You’ll need a strategy and a plan to clearly articulate who you are, what you stand for, and why people should care. And that plan matters. According to research by Classy, 90% of donors do a bit of background checking before donating, which means your online presence, content, and messaging all need to pull their weight.